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Podcast & Radio host

Updated: Apr 16, 2020

Podcasts are a compelling proposition for businesses of all sizes because they don’t require a significant investment to get started but offer a much wider reach than traditional means of communication. Effective podcasts & radio downloads literally mean the world is your oyster, however small your budget

7 Reasons for Businesses to start Podcasting today

  • Multitasking Makes Work Easier. ...

  • Cut Down on Screen Time. ...

  • Data shows that Podcast Listeners are Successful. ...

  • Share Unique Topics Directly from Experts. ...

  • Avoid the Bias of Mainstream Media. ...

  • Support Small Business. ...

  • Keep Storytelling Alive.

The power of effective listening vs just hearing.

What's the difference?

a) Hearing: Hearing just means listening enough to catch what the speaker is saying. For example, say you were listening to a report on zebras, and the speaker mentioned that no two are alike. If you can repeat the fact, then you have heard what has been said.

b) Understanding: The next part of listening happens when you take what you have heard and understand it in your own way. When you hear that no two are alike, think about what that might mean. You might think, “Maybe this means that the pattern of stripes is different for each zebra.”

C) Judging: After you are sure you understand what the speaker has said, think about whether it makes sense. Do you believe what you have heard? You might think, “How could the stripes be different for every zebra? But then again, the fingerprints are different for every person. I think this seems believable.

Something to think about next time you see a zebra!

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